As artificial intelligence becomes more powerful, the question is no longer whether we can build it, but how we build it responsibly – through ethical AI. Artificial intelligence is no longer a distant promise – it is already shaping decisions that affect our daily lives. From the credit we receive to the jobs we apply …
Read more “How Ethical AI Builds Trust – and Competitive Advantage”
AI is transforming every part of the organization — but without AI Governance, opportunity comes with risk. Learn how to balance innovation and control, and why governance is key to turning shadow AI into a competitive advantage.
In an era where AI is often the first point of contact for consumers, brands must adapt to remain visible. As companies shift from selling products to offering comprehensive customer journeys, the traditional rules of discovery are changing. How can your brand ensure it’s seen in AI-driven searches? Discover six key strategies to enhance your brand’s visibility and become part of the conversation. From optimizing your content to leveraging digital PR, learn how to navigate the new landscape of AI search and ensure your brand doesn’t just exist, but thrives.
Introduction In my years of delivering presentations and keynotes on the transformative power of AI in customer experience, I have often highlighted Klarna as a beacon of innovation, particularly in their pursuit of an AI-First CX strategy. Their journey in implementing this approach has been a topic of discussion and a source of inspiration for …
Read more “A Playbook for AI-First CX: Designing with Empathy, Earning Trust”
Yesterday I had the opportunity to attend “AI Insights 2025: Global Trends, Developments in NRW & Best Practices,” an event organized by the city of Düsseldorf that brought together some of the brightest minds in AI research and implementation. Featuring Nestor Maslej, Research Manager at Stanford HAI and editor-in-chief of the AI Index Report, and …
Read more “AI Insights 2025: Why European Companies Need to Accelerate Their AI Strategy Now”
Polite words like “please” cost ChatGPT millions in energy yearly. Is digital courtesy worth the bill?
Introduction: The AI That Believed in the Easter Bunny I recently came across a heartwarming story. A parent grew worried when their child asked an AI how to catch the Easter Bunny. Would the AI reveal the truth and spoil the magic? Surprisingly, it didn’t. Instead, the AI played along and offered playful tips for …
Read more “The Easter Bunny Test: How AI is Mastering Cultural Context”
Last week’s events painted a striking picture of the global AI race. Sascha Lobo’s presentation at OMR2024 feels almost prophetic now: the US would build the best AI, China the most efficient, and the EU the most regulated. As if on cue, we witnessed the US announcing Project Stargate to push AI boundaries further, China …